Export Essentials Workshop (Bakersfield, CA)

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Program Overview:

The Export Essentials Workshop is an intensive, 2-day program designed to equip small business owners and entrepreneurs with the essential skills and strategies needed to enter and succeed in international markets. This hands-on training covers every stage of the export process, from evaluating market potential to identifying buyers, developing pricing strategies, protecting intellectual property, and ensuring compliance with international regulations.

Who Should Attend:

This workshop is ideal for small business owners, managers, and entrepreneurs who are new to exporting or looking to expand their business into international markets. Participants should be U.S.-based businesses with an interest in global growth and a commitment to learning the fundamentals of successful exporting.

Program Delivery & Dates:

The Export Essentials Workshop will be delivered in person in Bakersfield, CA on April 3-4, 2025.  The session is facilitated by experienced trade professionals and includes lectures, case studies, interactive exercises, and practical resources that participants can apply directly to their business plans.

Target Audience:

The program specifically targets small businesses and entrepreneurs, including those from underserved, rural, and immigrant-owned enterprises, who are ready to explore export opportunities and build an export-ready business. The training is suitable for a wide range of industries, with customized content to address unique challenges faced by small and medium-sized enterprises (SMEs).

Program Goals:

• Empower Participants: Provide participants with the knowledge and confidence to enter and thrive in global markets.
• Practical Skill-Building: Equip participants with the tools and strategies for effective market research, pricing, compliance, and logistics.
• Custom Export Plans: Guide participants in developing a tailored export plan that includes market analysis, entry strategies, and financial planning.
• Expand Global Reach: Connect participants with resources, support networks, and potential buyers to facilitate successful market entry.

By the end of the workshop, participants will leave with a comprehensive, actionable export plan and a clear pathway to international growth.

Location & Cost:

• Locations: Kern County Women’s Business Center, 10800 Stockdale Hwy, Ste 201 Room 209, Bakersfield CA 93311.
• Cost: The cost is $50 per person and includes lunch for each day.
• Space:  Space is limited to 25 pre-registered participants per location.

Participation Criteria:

• Company is a Small Business headquartered in California.
• Company has been in business for at least one year.
• Company meets U.S. Small Business Administration (SBA) size standards.
• Company intends to export U.S. goods or services with at least 51% U.S. content.

Program Partners:

• Kern County Women’s Business Center
• California Center for International Trade Development
• U.S. Commercial Service Bakersfield
• The Port of Hueneme
• Central California District Export Council
• California Governors Office of Business and Economic Development (GO-Biz)

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